How to Increase Call Reach to Clients

The biggest pain for any call center is call reach. Clients don’t pick up, numbers quickly get flagged as spam, and agents constantly need to switch between different telephony providers.

With SalesRender, you can connect multiple telephony providers at once and launch automatic provider rotation.
This feature drastically increases your call reach rate.

Provider rotation is a mechanism where the CRM automatically tries to make an outbound call through different connected SIP providers if the first one fails.

How to Launch Auto-Rotation So Providers Switch Automatically

• Add several SIP telephony providers via plugins

• Restrict operators from choosing telephony plugins themselves, so they can’t manually pick how to call

Done! Now you have automatic provider rotation enabled.
The system selects a provider for the call, and if the first one fails, it automatically tries the next provider in the list.

Rotation is triggered only when the first provider returns an error — for example, if the provider account has insufficient balance or incorrect registration details.
In such cases, the system retries with other providers. The total number of call attempts per client number can be up to 5 attempts.

When Rotation Does NOT Work

Rotation is enabled only in case of a technical failure.
If the call is initiated successfully but the client simply doesn’t pick up, the system will not repeat the attempt through other providers. This prevents annoying clients with duplicate calls.

How to Configure a Backup Provider That Activates Only if the Main One Fails?

By default, provider rotation evenly distributes calls among all connected providers. But you can set priorities if:

• you want most calls to go through one main provider, while another (e.g., more expensive one) is used only in case of failures
• you want one provider to always be used, and another to handle specific number ranges
• you want one provider for one country and another for a different country

This is achieved with masks.
Each plugin can be assigned number masks (phone number patterns), so CRM knows which provider is preferred for a given direction.

For example, you have plugins: MTS, Beeline, Megafon, and Zorra.

And you set the following masks:

+7999******* – Megafon

+7900******* – Beeline

+7********** – Zorra

no mask – Infinity (universal plugin)

How auto-selection works with these settings:

Number: +79993580000

• Megafon – 4 points (4 digits matched)
• Beeline – no match, won’t call
• Zorra – 1 point
• Infinity – 0.5 points (no mask)

Number: +79003000000

• Megafon – no match
• Beeline – 4 points (4 digits matched)
• Zorra – 1 point
• Infinity – 0.5 points

Number: +34123580000

• Megafon – no match
• Beeline – no match
• Zorra – no match
• Infinity – 0.5 points (universal fallback)

So, for your preferred plugin you can set more digits to ensure higher priority. For a backup plugin, leave no mask.
And if you want to disable a plugin for outbound calls (keeping it only for inbound), simply assign it a mask that will never match.

Enable Extra Options — "Autodial" and "Order Preview"

You’ve already connected multiple telephony providers and restricted operators from selecting them manually. The operator clicks a button in the order to initiate a call, and the system chooses the right provider.

But you can go further — enable automatic dialing of client numbers.

Autodial launches automatic order distribution to operators. The system itself picks the order, selects the provider, and starts the call.
The operator just prepares for the conversation.

With autodial, the operator doesn’t need to press “Get Order” every time. They just need to make sure their status is set to “Online” — then the system works automatically.

To take a break, the operator switches their status to “Offline,” and order distribution with autodial stops.

After finishing one order, the operator sees a timer (e.g., 10 seconds). Once it runs out, the next order opens automatically. This timer can be adjusted in call center settings.

During ringing, the operator’s screen shows the client order card. To reduce time spent in the full order view, you can enable order preview mode during ringing, showing only the main info so the operator can stay focused.

Call Reach Statistics by Telephony Provider

In the “Statistics” section, you’ll find detailed call analytics: percentage of successful vs unsuccessful calls, total talk duration, breakdown by short and long calls.

If you group by “telephony plugins,” you’ll instantly see which provider has the highest reach rate. You can also view data by operators or webmasters.

More details about call statistics here: article

Contact our support team — we’ll help you design your provider masks and optimal call strategy!

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